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California Wines In Asia

Given the magnitude of the market opportunity, there is enormous competition for wine sales in Asia with an ever increasing number of competitors from around the world as well from throughout the United States.  The French have benefited most historically in terms of wine sales in Asia, but for some time the Australians, New Zealanders, Italians, South Africans and even Lebanese have been competing for market share.  This increasingly sophisticated market is very brand and status-conscious, and California wines have thus far suffered from a lack of a strong locally based voice capable of effectively creating an appropriate brand and value association for the community.  This absence has resulted in the bulk of California wines sold in this market being extreme-value, commodity-produced wines which have reinforced an inaccurate image of the premium California wine industry.

Who We Are
OUR MISSION STATEMENTOur mission is to support and create value for premium California wineries active in the Asian market by representing them in wine trade and consumer events and activities.  Our goal is to educate and elevate the status of California wine in the largest and fastest growing market in the world for wine and spirits.  By focusing our efforts and limiting our membership to premium California vintners, we will attempt to help our members increase their sales while avoiding commodity pricing.
From Around the World

Our Members

These Wineries are making headway into Asia.

  • http://www.seaveyvineyard.com/http://www.seaveyvineyard.com/
  • http://www.manzoniwines.com/http://www.manzoniwines.com/
  • http://www.mendelsonwines.com/http://www.mendelsonwines.com/
  • http://www.calistogacellars.com/http://www.calistogacellars.com/
  • http://www.quintessentialwines.com/angels-secret-wineshttp://www.quintessentialwines.com/angels-secret-wines
  • http://www.eponymouswines.com/http://www.eponymouswines.com/
  • http://www.quintessentialwines.com/two-angels-wineshttp://www.quintessentialwines.com/two-angels-wines
  • http://www.robertsandrogers.com/index.cfmhttp://www.robertsandrogers.com/index.cfm